“Agentic Commerce” is in fashion. The media talks about it. Investors are mesmerized by it.
Like many new concepts, “Agentic Commerce” has a definition that is a bit fluid. It can be roughly defined as a way of online shopping where AI agents autonomously shop on behalf of a human consumer. The AI agents can interpret human intent, discover product options, optimize for constraints (prices, features, delivery speed) and complete transactions.
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